Who is Storage DNA
Since 2004, StorageDNA has been helping film, video and broadcast professionals work more efficiently and save costs with a set of tools that provide key data management functions – Index, Analyze, Search, Copy – across Disk, Tape, Wan and Cloud
The Challenge
The product is used to calculate cloud storage, ingress and egress costs for image and video data
StorageDNA offers its product to production houses in the media industry which is a niche vertical.
Reaching the decision makers of this industry for a single purpose tool becomes extremely expensive through paid media.
Results
250+
60%
30%
150%
23%
Approach
We ran a control campaign to generate signups for the Cloud Cost Calculator tool to see our standings
We optimized the campaign by introducing new assets and audience segmenting in the Google Display campaigns. The audience was segmented based on their interests and behaviors that they exhibit in their work and life.
A long-form sales page to introduce the product has been instrumental in getting the sign-ups for the tool.
Other than paid media, different methods were employed to generate sign-ups for the tool. We used the tool to analyze all the major cloud storage providers’ cost for a sample data set. It was converted in a comprehensive report and used as a lead magnet for the cost calculator tool.
We also collaborated with complementary service providers in the industry to conduct webinars and generate sign-ups through them.
Total Signups generated from Cost Calculator Campaign
Integrated approach was taken towards achieving the set objective
Quarterly report brought in more sign-ups than paid media at much lower cost.
Collaborating with complementary service providers in the industry put us in the industry leader position while gaining customers for StorageDNA as well as the partner business.
A well-rounded approach by Cranberry was instrumental in generating over 250 leads for niche tool in a niche industry within 3 months!
