About Rural by Bluesalz
Presenting Rural, a company that offers unique rural exploration experiences.
At Rural, they understand that one of the most fundamental yet underappreciated human needs is to feel rooted, connected to our culture and community. By providing a pure and simple way of living that's reminiscent of the rural lifestyle, Rural helps city-dwellers to experience a lifestyle that's completely foreign to them.
We were excited to work with Rural to revamp their branding, ensuring that their message of communal harmony and rural exploration was communicated effectively to their target audience.
Challenge
Rural faced a challenge in effectively communicating the value of their offerings to their target audience. Their existing branding did not effectively convey the message of communal harmony and pure, simple living that defines their experiences. As a result, Rural struggled to differentiate themselves in the crowd and attract a wider audience.
Aesthetic
The logo design for Rural was inspired by the brand's aesthetic. The leaf symbolizes change and the flow of energy, while the rooted trees represent the unshakable principles that define the brand. To extend the brand persona to multiple dimensions, an iconic representation was used. The logo font was custom-developed to represent both nostalgia and freshness in a single form.
